Context
IP Licenses are like a blank canvas… let your artistic side take over.
This is an excerpt from the IP Value Creation masterclass which was presented by Josef Geoola of Ingentium and Ralph van Niekerk of Von Seidels during the South Africa Innovation Summit 2020.
For anyone who has walked away dazed, confused or frustrated at licensing language – this short video may help clarify some key terms you may come across in IP licenses.
“Effective competitive intelligence is an essential component in the strategic management of modern businesses who are constantly looking to venture into new products and exploit new markets. By combining systematic research methods with in-depth analysis, we produce information that is able to supplement and enhance the decision-making capabilities of our clients .”
